The platform is rolling out a new feature that allows them to lessen the quantity of artificial intelligence-produced media appearing in their streams. This initiative comes as the company disclosed that it now features in excess of 1 thousand million AI videos.
Pilot Phase and Launch
The update is in a pilot phase over the next few weeks before a full-scale release. This advancement comes amid a increase in content created by AI, driven by new content generation software.
The Broader AI Trend
It has been noted that almost 10% of the quickest rising channels on a competing service primarily display content made by AI. A large amount of this output is considered low-quality AI content, a term for poor-quality, mass-produced content that is typically nonsensical or surreal.
“We know from our community that numerous viewers like content produced via AI tools, ranging from AI artwork to informative clips, and we intend to give people the power to adjust the amount of that, according to their own likes,” stated a platform representative.
AI on the Platform
TikTok shared that there are currently 1.3bn videos on its service identified as AI-generated. In total, over 100 m media items are uploaded to the app daily, making clips made by AI a limited portion of its complete catalog.
User Control Features
Viewers will be capable of decrease or raise the volume of AI-generated videos they view by using the topic control option in the platform and choosing the AI content topic. Further subjects that currently be modified under the filter include news, clothing, aesthetics, and movement.
AI Disclosure Rules
Its rules mandate creators to label “realistic” AI-generated content, and it forbids malicious fake videos of well-known individuals or emergencies. Any authentic-looking artificial content that is without a tag can be deleted under its terms of service.
Furthermore, the app will henceforth apply an artificially created label to content made using its own AI tools, or flagged by an industry-wide initiative for identifying content made by AI. This action is aimed to stop users from seeking to bypass the disclosure requirement.
Responsible AI Funding
The platform is also introducing a two million dollar awareness program for experts and organizations to develop informative material about using AI responsibly. This program will support charitable organizations focused on teaching programming and robotics.
Moderation Strategy
The video-sharing app has defended its safety measures, following discussion over intentions to make redundant a large number of content moderators in Britain. TikTok is set to eliminate a significant number of roles in its trust and safety division in London, with worker representatives and online safety experts raising concerns that people are being substituted by AI moderation.
A company official explained that people-led review would still have a role, but AI can safeguard staff by removing the most graphic content prior to it gets reviewed by people. TikTok reported a notable drop in shocking and graphic content handled by content reviewers over the previous year due to intervention by its automated systems.
It is vital to balance staff and AI to maintain a secure environment,” the official commented. “We’ll have people as involved in the system, but we further consider it’s very important to minimize viewing of unsafe media as rapidly, which is the area in which a lot of the machine support is making a difference process content quickly.”
